Mailing a thank you or birthday card to a customer or employee is often considered better than emailing one for several reasons:
1. Personal touch: A physical card demonstrates a personal touch that email cannot replicate. It shows that you took the time and effort to select or design a card, write a message, and physically send it. This personal touch can help strengthen relationships and foster a more positive connection with the recipient.
2. Tangible and memorable: A physical card is tangible and can be displayed on a desk or a notice board, serving as a constant reminder of your appreciation or well wishes. Unlike email, which can easily get lost or buried in a cluttered inbox, a physical card stands out and has a longer-lasting impact.
3. Emotional impact: Receiving a handwritten card can evoke a sense of warmth and emotional response that an email may not achieve. The effort put into selecting the right words and physically writing them down can make the recipient feel valued and appreciated.
4. Less common: In today’s digital age, receiving physical mail has become less common. Standing out from the sea of emails and digital messages by sending a physical card can make your gesture more unique and memorable, leaving a positive impression.
5. Perception of value: Physical cards often carry a perceived higher value than emails. The tangible nature of a card can make the recipient feel that they are being genuinely recognized and that their contribution or relationship is valued. This can have a positive impact on customer and employee satisfaction and loyalty.
Although emails offer convenience and speed, mailing a thank you or birthday card provides a personal touch, creates a memorable experience, and can deepen the connection with the recipient.
